Hello, I'm

Duncan Stockdale

Product Manager | Data Products | GTM Automation

I build data-driven products and automate GTM workflows that drive measurable business results. From CRM optimization to AI-powered lead scoring, I transform complex data challenges into scalable solutions.

Get in Touch View My Work

About Me

I'm a Product Manager at Biscred with a passion for leveraging data and automation to solve complex GTM challenges. I specialize in building integrations, optimizing CRM systems, and implementing AI-driven enhancements that deliver real business value.

My approach combines technical expertise in Python and SQL with strategic product thinking, allowing me to bridge the gap between engineering teams and business stakeholders. I've driven measurable improvements in lead quality, sales conversion, and operational efficiency.

                                40%
                                Lead Routing Improvement
                            

                                12hrs
                                Weekly Time Saved
                            

                                26%
                                Lead Quality Increase
                            

Experience

2024 - Present

Product Manager

Biscred, Seattle

Architected and optimized Salesforce and HubSpot instances, building custom fields, workflows, and integrations that reduced lead routing delays by 40%
Automated GTM workflows with Python, SQL, and Prismatic, eliminating duplicate records and saving GTM teams 12 hours per week
Implemented AI-driven enhancements including automated lead scoring and content generation, improving lead quality by 26% and conversion rates by 3%
Developed predictive model using PCA and LASSO regression to manage data decay, cutting the cost of checking outdated profiles by 23%

2022 - 2024

Data Specialist

Biscred, Seattle

Automated data pipelines and reporting with Python (Pandas) and SQL, reducing manual processing time of marketing leads by 6 hours weekly
Supported product launches by delivering clean, enriched datasets for Sales and Marketing teams
Developed automated contact refresh system to update and validate records, improving data accuracy by 20%

Projects

HubSpot

HubSpot Integration

Spearheaded the design and launch of a HubSpot integration enabling clients to seamlessly sync enriched contacts and companies from Biscred into their CRM. Led feature adoption and onboarding for the first 23 client accounts, driving early revenue growth.

Integration CRM B2B

CRM

CRM Enrichment System

Built automated enrichment logic across emails, LinkedIn, and company websites to maintain accurate CRM records. Improved customer lead quality by 40% through automated enrichment and validation, saving Business Development teams thousands of failed deliveries.

Automation Data Quality Python

1-Sale

1-Sale App

Personal project showcasing full-stack development capabilities. A web application built and deployed on Vercel demonstrating end-to-end product development skills.

Full-Stack Vercel Personal Project

View Project

Skills & Expertise

Technical Skills

SQL (Amazon Redshift)
Python (Pandas, ETL, Automation)
Google BigQuery
Microsoft Excel
Prismatic
Zapier

GTM & CRM

Salesforce CRM
HubSpot
Marketing Automation
Workflow Optimization
Data-Driven Reporting

AI/ML Applications

Lead Scoring Models
Content Generation
Classification Systems
Predictive Analytics
PCA & LASSO Regression

Analytics Tools

Mixpanel
Data Pipeline Design
ETL Processes
Reporting & Dashboards
A/B Testing

Education

Master of Science in Data Analytics

Georgia Institute of Technology

Atlanta, GA

2024 - 2028

Bachelor of Arts in History: War and Society

Minor in Data Science

University of Washington

Seattle, WA

2020 - 2021

Get in Touch

I'm always interested in discussing new opportunities, innovative data products, or connecting with fellow professionals. Feel free to reach out!

@ duncan.stockdale@gmail.com T +1 (425) 626-7340

L Bellingham, WA

Send Me an Email